Sales

Demanding Customers (25min.)

Difficult customers are something to fear but also a source of strength if we know how to approach them. The film indicates a number of simple steps that can reduce aggressiveness and improve the quality of service to customers.

How to Loose Customers Without Really Trying (23 min.)

It is easy to loose customers. Either by aggressive behavior or by a defensive one. At the same time not all customers are pleasant or happy people, but we will see in this film that the key element in making a satisfied customer is the person who deals with them and their behavior.

The Unorganized Salesperson I+II (27+24 min.)

How to become a more professional partner instead of being a simple sales representative? These two videos are based on two important ideas about how a good salesperson should behave: „Appreciate your clients!” and „Appreciate yourself!” These attitudes will also change the customers’ view towards the person they do business with.

Negotiating Profitable Sales I+II (21+22 min.)

Meant to help people who are directly involved in the sales and negotiating activities, these two films are presenting mainly discussion techniques and suggest solutions for closing up a profitable business. The aim of negotiating profitable sales is to reach a mutually beneficial arrangement.

How Not to Exhibit Yourself (29 min.)

The film provides critical help for those who need to represent their company at a trade fair. It helps with tips to the manager in charge of the booth who can lead his team to make a good show and increase the visibility of the company at the fair.

That’s Show Business (24 min.)

It is a film that helps understand what the critical factors are for a succesful corporate display at a trade fair. It shows common traps and tips how to avoid them.

So You Want to be a Success at Selling? Part I-IV (26+25+25+29 min.)

You can be a beginner in sales or an experienced salesperson who is willing to refresh knowledge, and still enjoy the minutes spent with John Cleese as a salesman who does not understand why, after so many years in his profession, he still has to listen to a training tape. After he manages, with the help of the tape, to avoid a few unpleasant situations, he will accept the help in order to succeed in the hard work of a sales agent.

• Part 1: The Preparation. Get to know the clients, the products and the relationship between the two companies, establish objectives and the art of questioning.
• Part 2: The Presentation. How to present the product, how to explain its benefits and how to spot the buying signals. Sales staff learn how to stay cool and dispassionate even when a customer criticises them or their products.
• Part 3: Difficult Customers. Sometimes the problem is the type of client we have to face. It is therefore critical to be prepared with all sales techniques in order to close the deal. How to use people’s anxieties, laziness or vanity are some of the techniques suggested to help get things moving.
• Part 4: Closing the Deal. This is an area where even skilled salespeople fear rejection and delay closing. They will find out how to conclude a deal efficiently, how not to accept a „no” before understanding it and how to behave in a self-confident and creative way.